The product life cycle helps a company understand the stages a product or service may go through once it is launched in the marketplace. Choose 2 products or services:

Product/service 1-that survived throughout the product life cycle into the decline phase

Product/service 2-that failed in the product life cycle and ended with death before the decline phase

THE QUESTION IS

A) Discuss critically the product life cycle extension strategies that product/service 1 went through and indicate what went well and what could have been done better.

B) Discuss critically the reasons for product/service 2's early demise and what could have been done better in order for it to survive