The Product Life Cycle:

The 1st Assignment: Select 4 products in the market today, (1 that fits into each of the 4 product life cycle stages) Introduction, Growth, Maturity and Decline and do the following:

• 1st.Describe the product you selected.
• 2nd Describe why they fit into the stage you placed them.

The 2nd Assignment: Look at the Diffusion of Innovation and for either, yourself or a member of your family or both pick a product that you or they purchased that places you or them into each of the 5 categories.