the product name is a product category that offers a 1. Complete the two-sentence pitch: For the target audience who benefit. Unlike competitors or substitutes we Has a need / Are priced differently O Wants to buy / Are different in a key way O Has a need / Are different in a key way O Wants to buy / Are priced differently 2. What is a common downside of convenience samples compared to other survey methods: It is difficult to generate enough interest for a large sample The sample group may not be representative of the population All answers are true They are expensive to collect 3. Which of the following is a best practice when developing survey questions? O All answers are important factors to consider when developing survey questions O Only using Yes/No questions to qualify/sort groups Being careful with open-ended questions O Including demographic questions near the beginning of the survey 4. What is the best method to approach survey questions on pricing/features? o Open-ended questions Conjoint analysis Pricing ladder Von Westendorp 5. What is the benefit of building prototypes? O All answers are reasons for building prototypes They demonstrate that you can successfully implement the idea O They can prove that your solution is technically feasible They communicate what you are doing to the marketplace 6. Which of the following is a disadvantage associated with the ODM (original design manufacturer") approach? The outsourcing firm has nothing proprietary The manufacturer does not have design expertise O Outsourcing the design work is costly The outsourcing firm has little control over the end product