The Product: The SoleFft Athletic Shoe The SoleFit Athletic Shoe is made with sustainable and recycled materials that are durable enough to endure LOGO-1,200 miles of moderate sport usage (i.e., running and walking). This compares very favorably with typical mid- and high-range sports shoes lasting approximately 400 miles. Material costs are roughly 10% higher for SoleFit due to current limited sources of supply. The upper is a breathable mesh fabric. The midsole was developed to balance stability and cushioning. The SoleFit standard shoe last is slightly Wider than typical athletic shoes. The outsole, heel collar and heel counter are comparable to mid-range athletic shoes, which actually are more durable than high-end shoes. Eyelets extend further into the heel collar and into the toe box allowing for greater lacing adjustments and comfort. The shoes have a basic appearance for customers looking for functionality over style. The shoe comes in four colors and in standard American shoe sizes. There are shoes made for women and for men. They currently do not have children sizes. Customization, in color, appearance, and sizing, is available at an increased consumer price of ten percent. This increase goes directly to SoleFit with online sales or is split 50-50 with retailers