Question
The Product/website: Amazon.com What good and/or service does the organization offer? What consumer need does the product solve? What promotional mix, channels of distribution, and
The Product/website: Amazon.com
What good and/or service does the organization offer?
What consumer need does the product solve?
What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
What competitive advantage does the marketing strategy offer?
- Length: 3-4 pgs
- Sources: 4 scholarly sources and 4 sources of business data. You can include diagrams, figures, tables or charts
- Format: APA
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
