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The Product/website: Amazon.com What good and/or service does the organization offer? What consumer need does the product solve? What promotional mix, channels of distribution, and

The Product/website: Amazon.com

What good and/or service does the organization offer?

What consumer need does the product solve?

What promotional mix, channels of distribution, and pricing strategies are being used by the organization?

What competitive advantage does the marketing strategy offer?

- Couples pgs

- Sources: 4 scholarly sources and 4 sources of business data. You can include diagrams, figures, tables or charts

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