The professional seller understands the importance of objections and therefore prepares for them: Describe what objections are and why they are important What types of objections exist? Imagine a sales situation and a possible objection, describe what method you would describe how you would handle the objection and what method you would use to reverse the objection. What is more important to the seller: loyal attitude or loyal behavior? Why? What can a seller do to retain buyers? How is loyalty related to customer lifetime value? please put academic references