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The profit or loss experienced by a media entity for the content it replaces when it adds a sports package to its coverage. a) Pre-emptive
The profit or loss experienced by a media entity for the content it replaces when it adds a sports package to its coverage.
a) Pre-emptive impact
b) Return on Investment
c) Rights Fees
d) Production Costs
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Business Research Methods
Authors: Alan Bryman, Emma Bell
3rd Edition
0199583404, 9780199583409
