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The project manager of the Insurance Application Web Interface project is a big believer in quality processes. He instructs his team to ensure that the
The project manager of the Insurance Application Web Interface project is a big believer in quality processes. He instructs his team to ensure that the manage quality process is performed thoroughly. One of the team members has never heard of this process and askes the project manager what is involved in it, he replies
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
