The project submission should explicitly address the following and it may be helpful to thin having 4 parts Part A - IDEA - How did you come across the product idea? - How would you identify key customers and their needs? - Depending on the project, identify up to 5 customer needs and the metrics that aligns - What would be the 1 or 2 target specs for your product, - Who would be the lead user for your product? Why? Part B - DEVELOP - If you have to create a concept, how would you do that? Does any of the open Innova relevance to your product development project? - How would you test and evaluate your concept? - Would a lean startup kind of evaluation work for you. If it does, what would be 1 or 2 would like to validate? - How would you incorporate the concept of Design Thinking in your product? Part C- EXECUTE - Apply the the 4P or the SAVE Model to create a launch plan. - What would be the key metrics to define whether the launch is a success or not? Part D - ACCELERATE - What are the key steps that you