The project your virtual consulting team received from PepsiCo reads as follows:

Overview of the Product Proposal: PepsiCo Snack Foods Division -

Introduction:In the highly competitive snack food market, PepsiCo must continue to innovate and offer new and exciting products to stay ahead of the competition. To achieve this, we propose a new snack food product line called the XXXXXX product (your consulting team will develop a name for this product line).

Product Description:The XXXXX products are a range of small, crunchy and flavorful snacks that come in a variety of savory and sweet flavors. They are perfect for people who are looking for a quick and satisfying snack on-the-go or as an accompaniment to their favorite beverage.

Target Market:The XXXXXX products are aimed at young adults and busy professionals who are always on-the-go and looking for quick and convenient snacks. They are also suitable for families who want to snack on something that is tasty, healthy, and easy to grab.

Product Features:

• Convenient and easy to eat on-the-go.
• Available in a variety of flavors to cater to different taste preferences.
• Made with all-natural ingredients and no artificial preservatives.
• A good source of fiber, protein, and vitamins
• Offered in a range of sizes, from small single-serving packets to larger multi-serving packs.
• Flavors: To cater to different taste preferences, the XXXXXX product will be offered in a variety of flavors. You will insert your team's suggestions here and reasoning behind your recommendation.

Marketing and Sales Strategy:PepsiCo will market the XXXXXXX product through targeted online and offline advertising campaigns aimed at young adults and busy professionals. In addition, the product will be promoted through in-store displays and special promotions, as well as through partnerships with popular food and beverage brands. (See the marketing plan instructions below.)

Conclusion:The XXXXXXX product offers PepsiCo a unique opportunity to tap into the growing snack food market, providing a healthy and convenient snack option for busy people on-the-go. With its wide range of flavors and all-natural ingredients, this new product line is poised for success and will help PepsiCo stay ahead of the competition in the snack food market.

Using this overview of the product proposal, your team should do the following to complete Milestone #1:

1. Spend the time getting to know PepsiCo as a company.
2. Name the product.
3. Explain the product better by providing more detail about the product features.

As part of the Marketing Plan:

1. Explain how you believe PepsiCo should position the product.
2. Who is the target market and possibly secondary markets?
3. How do you suggest that PepsiCo promote the new product.
4. At what price ranges and sizes should the product be offered.
5. How do you intend to distribute your product?

With all these items there should be consistency and continuity between your answers. For example you should not position a product for a high end market and not advertise and price accordingly.

Additionally, your team should explain why you are making your specific recommendation. You may need to address other issues to explain your reasoning.