the promotion section of your marketing plan for Movado Smartwatch connect 2.0 It should describe how you are going to communicate the benefits of your product to your target market. Be sure to use some combination of the following to promote your product:

• Traditional AdvertisingTV, radio, newspapers, magazines, billboards, and direct mail

• Online MediaWebsites, social media, and blogs

• Sales PromotionFree samples, coupons, point of purchase displays, trade shows, and product demonstrations

• PublicityPress releases, product launches, special events, community involvement, writing articles, and testimonials

• Personal SellingIn-store salespeople, outside salespeople, inside salespeople, and sales training