Question
The promotional 'P' is one that is most commonly seen by all consumers. Discuss a real-world campaign you have recently seen in your daily life.
The promotional 'P' is one that is most commonly seen by all consumers. Discuss a real-world campaign you have recently seen in your daily life. Give examples of the various communications elements that make up the campaign and how they fit together. Do you believe this was an effective campaign?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
