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The proposed product to sell in China is aromatherapy lotion. based on this please answer the following questions. Discuss the viability of your planned product
The proposed product to sell in China is aromatherapy lotion.
based on this please answer the following questions.
- Discuss the viability of your planned product using the VRIO model in context of the current status of the industry in which you will compete.
- Discuss how your product meets, or does not meet, each of the criteria of value, rarity, and imitability. Give specific examples.
- Explain how easily your product could be imitated by competitors.
Discuss how your product meets, or does not meet, each of the criteria of value, rarity, and imitability. Give specific examples. Explain how easily your product could be imitated by competitors.
- Identify, recommend, and justify the target market(s) you feel is most relevant for your product and has the most potential in your project country. Include the categories you used to identify your target market(s).
- Describe your project country target market in terms of geography, demographics, psychographics, and the benefits it seeks from the product.
- Explain why you feel your chosen market(s) has more potential than other markets you studied.
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