The Pros and Cons of Being Publicly Listed William Bradley is the founder and chief executive officer of a private firm called Robo-Tech Inc., which specializes in developing robotic limbs. Robo-Tech's sales are on the rise. gross profit margins are strong, and market share is growing, so Bradley feels that the timing is right to retool the manufacturing operation, expand the distribution network, and add new products in order to remain competitive and grow the firm's value. Robo-Tech needs to acquire additional financing resources, and Bradley has decided to take his company public in order to meet its long-term goals. Bradley understands that going from private to public requires some major adjustments. In particular, instead of reporting to a few private investors, management will be responsible to hundreds, or even thousands, of new "owners" who expect a good return on their investment. This public pressure may at times push the company to focus on short-term gains rather than long-term goals. In addition to dealing with new outside shareholders, Robo-Tech will have to comply with the SEC's stricter reporting requirements on public companies. For example, quarterly and annual reports must be filed with the Securities and Exchange Commission and an annual report must be sent to all shareholders. Under Bradley's management, Robo-Tech has had a history of strong financial performance and solid growth potential, and well developed strategic vision and business plan, In order to help with the process of going public, Robo-Tech has hired a team of professional advisors, including lawyers, investment bankers, and accountants. These professionals will assist Robo-Tech with the registration, valuation, marketing, and placement processes. Robo-Tech will also have to decide on a listing exchange, where its shares will continuous trade after the public offering. Options include the New York Stock Exchange, the American Stock Exchange, a regional exchange, or the Nasdaq Market. a. For Robo-Tech, what are the advantages of being a publicly listed company? (Select all the choices that apply.) A. Going public gives the owner the chance to get a return for his or her hard effort. B. For a publicly-listed company shareholders provide cash without having an ability to take the company to bankruptcy court if a payment is not made. C. By going public, the owner can diversify their portfolio. In fact, without poing public, it is difficult to determine the value of their firm. D. Being a publicly-listed company provides access to the money they need to grow. b. For Robo-Tech, what are the disadvantages of being a publicly listed company? (Select all the choices that apply.) A. One disadvantage to going public is that there may be low trading volume for the company's shares. 8. One disadvantage to going public is that there is no guarantee that shareholders will want to invest in one's firm. If they avoid its shares, it will be priced below expected value. C. One disadvantage to going public is that the company will have a hard time raising money through other means, such as bonds or preferred shares. D. One disadvantage to going public is that going publicly leaves the owner open to the potential that an individual or firm might purchase all the publicly available shares, or at least enough to control the board of directors, and remove the founder from the management team. c. If Robo-Tech prefers that its shares trade on a centralized exchange, what listing exchanges make the most sense for Robo-Tech and why? (Select all the choices that apply.) A. Not enough information is provided to determine whether Robo-Tech meets the listing requirements to be on the NASDAQ. That would be the goal because it is the largest and have the largest number of potential investors. B. Not enough information is provided to determine whether Robo-Tech meets the listing requirements to be on the NYSE Euronext. That would be the goal because it is the largest and have the largest number of potential investors. C. Not enough information is provided to determine whether Robo-Tech meets the listing requirements to be on the Tokyo Stock Exchange. That would be the goal because it is the largest and have the largest number of potential investors. D. Not enough information is provided to determine whether Robo-Tech meets the listing requirements to be on the Chicago Mercantile Exchange. That would be the goal because it is the largest and have the largost number of potential investors. d. Once Robo-Tech has sold its shares to the public does it care whether capital markets are efficient? in other words, how does market efficiency affect Robo-Tech? (Select all the choices that apply.) A. If the market is efficient, the firm will have an increased number of potential investors and this will help Robo-Tech sell shares now and in the future, as it continues to need funds to finance expansions. B. If the market is efficient, prices are an unbiased estimate of firm value. C. If the market is efficient, there is guarantee that the firm's market price will always increase, even in a bear market. D. If the market is efficient, the more confidence investors will have in the firm's market price