Question
The Purple Door ice cream brand , which is a premium brand, is available in several locations but not everywhere that ice cream is sold.
The Purple Door ice cream brand, which is a premium brand, is available in several locations but not everywhere that ice cream is sold. This suggests that the brand is using a(n) ___________________________ distribution strategy.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
