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The ________ purports that a small number of influencers spreads information because they can modify the opinions of many other people. Question content area bottom
The ________ purports that a small number of influencers spreads information because they can modify the opinions of many other people. Question content area bottom Part 1 A. serial reproduction process B. market maven method C. influence network theory D. two-step flow model of influence E. homophilious approach
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Entrepreneurial Small Business
Authors: Jerome Katz, Richard Green
4th edition
78029422, 978-0077513009, 77513002, 978-0078029424
