Question
The purpose of an explanatory case study is to understand a contemporary phenomenon within a specified context using multiple sources in a predominately qualitative manner
The purpose of an explanatory case study is to understand a contemporary phenomenon within a specified context using multiple sources in a predominately qualitative manner to explain the "how" and "why" of the phenomena.
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International Marketing
Authors: Philip R Cateora
14th Edition
0073380989, 9780073380988
