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The purpose of customer journey mapping is to A: document a customers existing journey from awareness through use B: determine the geographic route taken by

The purpose of "customer journey mapping" is to

A: document a customers existing journey from awareness through use

B: determine the geographic route taken by a customer to and from a store

C: visualize the touchpoints and interactions points with a customer

D: determine the route followed online by a customer through various websites

E: a and c

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