The purpose of the assignment is to familiarize yourself with current issues in strategic Human Resources Planning - specifically Environmental influences in HRM - and to develop your research and analytical skills, specifically related to an organization in Canada. The assignment will also allow you to learn how to create an Adobe Express video. This assignment will require you to review chapter/lectures content related to chapters 1, 2, 3. You will be asked to organize your materials and submit a 10-minute (maximum) presentation with visuals/audio. Please see the video guidelines below.

Questions and Analysis 1. Analyze AIR CANADA a Canadian organization. 2. Your video must include a brief overview of the organization, including their mission, vision, and value statements. 3. Description and analysis of 3 key industry trends that impact your organization 4. Conduct a SWOT analysis for your organization. Document your findings in a 1-page quadrant. 5. Critical assessment of the external environment. Identify three external environmental factors and explain how these factors impact your organization. e.g., economy, technology, demographics. 6. Identify 1 scenario that could emerge in the next five years. A most desirable case and a least desirable case. For each scenario: what challenges will be faced? Identify HR's strengths and weaknesses in relation to these challenges? 7. Identify and explain why HR planning is necessary for organization effectiveness. Identify how your organization should plan to prepare for success.