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The purpose of the introduction of 3M Post-it Flag Highlighters was to >stay ahead of trends and focus its marketing program on only one segment.
The purpose of the introduction of 3M Post-it Flag Highlighters was to
>stay ahead of trends and focus its marketing program on only one segment. |
>stay ahead of trends and focus its marketing program expanding distribution. |
>increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes. |
>preempt a competitive move by Sanford's Sharpie to introduce a similar product. |
>help college students with their studying. |
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