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The purpose of the introduction of 3M Post-it Flag Highlighters was to >stay ahead of trends and focus its marketing program on only one segment.

The purpose of the introduction of 3M Post-it Flag Highlighters was to

>stay ahead of trends and focus its marketing program on only one segment.
>stay ahead of trends and focus its marketing program expanding distribution.
>increase production economies of scale by reducing manufacturing and marketing costs for Post-it Flags and Post-it Notes.
>preempt a competitive move by Sanford's Sharpie to introduce a similar product.
>help college students with their studying.

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