The purpose of this activity is to identify and present how the brand uses different social media platforms to communicate its messages. ISocial Media Platforms (TikTok)

Analysis (Value offered, problem solved, need/want satisfied /fulfilled, based on what you learned. Ex Inbound/outbound marketing, landing pages, gated/ungated, consumer journey, types of searches used, Paid/owned/earned media, objective/goals/KPIs, conversion path/RACE framework, Banner/search/Social Media Advertising,

Suggestion (how could they have done any of what you found better and why?

Marriot Hotels industry

Open their TikTok account named Marriot Bonvoy and explain their content with an example from a video and explain #30 stays 300 days,