The purpose of this assignment is to analyze behavioral biases of an investor from TV show Grand Designs. This particular episode is available on Netflix (Season 12, episode 1) and also available for free on Daily Motion: https://www.dailymotion.com/video/x6h8iyg. I mentioned in the lecture that if you have another show in mind that features an investment by an inexperienced person, perhaps one that doesn't go quite as planned, you can use something else also for this homework. This show is about 45 minutes long. It might make sense to answer the questions below as you watch it. You also should have viewed all lecture material in Module III, lessons 2-8, before attempting this assignment.

• What is the investment? If you choose something different from the Cloontykilla Castle, give a description of the project/business here. Budget? Timeline? Also, post a link to the video.

• Who is the investor? Describe their personality with some adjectives.

• List behavioral biases we have learnt in class that you identify in the investor. Give a short description for each behavioral bias and how it specifically shows up in this investor and/or their project.

To remind, we have covered the following: Representativeness bias, familiarity bias, anchoring, false reference points, mental accounting, sunk cost bias, conservatism bias, status quo bias, confirmation bias, cognitive dissonance, loss aversion and regret aversion, disposition effect, overconfidence, self-attribution bias, illusion of control, endowment bias. Note, there are others too that did not make the slide deck. Feel free to diagnose further if you recall something from the readings that fits. Also note that this investor does not suffer from all of these biases.

• Discuss the utilitarian, emotional and expressive wants of the investor. What seem to drive him the most? Least? Why might this be problematic?