The purpose of this assignment is to apply your familiarity with nonmarket forces affecting businesses to a currently active corporation. This assignment is focused on researching and analyzing broad strategies which lead to positioning options for a firm in its market and nonmarket environments. You will have the basic knowledge to begin your paper after completing Module A. However, subject matter from Modules A, B and C is expected to be used in completing the research and analysis for this assignment. Please choose one of the following businesses as your assignment focus: Flair Airlines Nestle Chocolate Due Date: See Course Planning Calendar for due date Assignment Specifications: Double-spaced, times new roman font of 12 and should contain 6-7 pages of essay text MAXIMUM Add a title page which contains the course name, course section, your name, the title of the paper, the name of the instructor and the date Include a table of contents it should include all headings and sub-headings used in your paper and their respective page numbers Include a reference list page using APA format (if citing a report of a legal case, legal citation may be utilized for the case in the reference list) Please use short paragraphs and sub-headings to organize thoughts Your sources must be identified in the body of your text using in-text citations in APA format Part of this assignment shall be attributed to spelling, punctuation, grammar and formatting Useful APA Resources: http://www.docstyles.com/apacrib.htm http://www.calvin.edu/library/knightcite/index.php In addition to making references to your textbook, your research should include: Five sources from business texts, journals, news media, and blogs from corporate websites No more than two of your sources may be from the news media Non-corporate blogs, Wikipedia and YouTube are not considered original sources for this assignment The following sources may be worth considering: Canadian Newsstand, CBCA Complete, CPIQ, newspapers. magazines such as The Economist, Canadian Business, Report on Business, MacLeans and various other trade publications. Students will also find articles and company profiles in the Business Source Complete and ABI/Inform Global databases, FPinfomart, Mergent, SEDAR, CSID (Canadian Social Investment database), EDGAR and Hoovers Company Records. Assignment Content: The components discussed under the headings (highlighted yellow) below should be used as major divisions in your paper. In addition, the sub-headings beneath these major divisions should reflect the nonmarket issue you select and the characteristics of your chosen business. Subject matter from Modules A, B and C is expected to be used in completing this assignment. Introduction (5 marks) Please provide a short history of your chosen business and briefly describe its current business operations. Nonmarket Environment (40 marks) Please examine your chosen business's nonmarket environment in respect of one, only, of the following types of issues: Public perception (e.g. revenue change which is correlated to the issue) Legal (e.g. as plaintiff or defendant in a law suit) Regulatory (e.g. a securities commission investigation) Apply The Four I's analysis model (Issues, Interests, Institutions, Information) to one current or past issue from the category you choose, above. This is the foundation of your analysis; use as much additional material from the textbook as necessary to fulfill the requirements of the assignment. Integrated Strategy (25 marks) Discuss your chosen business's integration of a market and nonmarket strategy by analyzing its level of success and the extent of its current challenges. Cite examples about the positioning and need for repositioning of your chosen business in its market and nonmarket environments. Recommendation(s) (15 marks) Providing recommendations that address any challenges cited in your analysis. In particular, address any perceived benefits for your business in creating and updating an integrated market and nonmarket strategy. Conclusion (5 marks) Briefly summarize your analysis, strategy, and recommendations. Include any final thoughts. An additional 10 marks will be allocated to appropriate citation, grammar, spelling, and overall professionalism of your research report. TOTAL: /100 marks