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The purpose of this assignment is to employ accounting principles and relevant business practices to evaluate a company's performance and financial position through a comparison

The purpose of this assignment is to employ accounting principles and relevant business practices to evaluate a company's performance and financial position through a comparison to industry data.

Locate the Critical Thinking CT-4 problem at the end of Chapter 9 in the textbook. This will serve as the structure for your assignment. Begin by choosing two competing publicly traded companies from the list below.

  1. Coca-Cola and PepsiCo
  2. Home Depot and Lowe's
  3. Walmart and Target
  4. Nike and Adidas

Review the competing companies' ratios provided at the MSN Money websitehttp://www.msn.com/en-us/money. For the pair of companies selected, you will need to use each company's stock symbol to locate the liquidity, solvency, and profitability ratios on the MSN Money website. As part of your research, you will need to identify each company's stock symbols prior to accessing the website, as this information will not be provided to you.

Once you know each company's stock symbol, begin by entering the appropriate company symbol in the "Quote Search" search box on the MSN Money website. Under the "Analysis" heading, use the Growth, Profitability, Price Ratios, Financial Health, Trading Statistics, and Management Effectiveness information

  1. Evaluate each company's liquidity relative to its competitor, then compare both companies to the industry averages.
  2. Evaluate each company's solvency relative to its competitor, then compare both companies to the industry averages.
  3. Evaluate each company's profitability relative to its competitor, then compare both companies to the industry averages.

How do i find the liquidity, solvency, and profitability on the msn website?

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