The purpose of this assignment is to give future managers / leaders (you) a chance to learn how predictably irrational we (humans) are, and how taking that into effect can help us with decision-making.

Step 1: Please watch the following TED Talk by Dr. Dan Ariely titled "Are we in control of our own decisions?" URL: https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisionsLinks to an external site.

Step 2: (First part) Please summarize the TED Talk

Step 3: (Second part) Imagine that you are a marketing manager at a major corporation, such as Amazon, Apple, Boeing, Microsoft, Starbucks, etc. What are some of the takeaways from this TED Talk that you think you will be able to incorporate in your international business / marketing strategy?