The purpose of this assignment is to learn how to use audio podcasting as part of a business integrated communications strategy. Students will setup a SoundCloud channel and create an interview podcast to be published and shared.

The Interview: The interview must be in English and must include the student as the "host". The person being interviewed must be real and be somehow related to communications, marketing, PR, communications, advertising, sales etc.

The Subject: The subject can be about anything marketing, communications or business related but must be a coherent well-planned discussion around 1 subject or theme that is informative or entertaining to a particular online audience.

The speaker would be Samuel Ipinyomi, a communications specialist in the Sports industry. He has been in the industry for a long time.

Part 1

Help develop the Interview Script Intro, questions, closing, coherent subject In a few sentences below define who the listeners are (target audience) and how this episode helps them?

Part 2 SoundCloud Create SoundCloud Channel Channel: Title, Banner, Profile Pic, Bio/Description Audio Interview Post: Title, Thumbnail, Description At least 3- Minute Audio Well defined and clear IC topic/script

Part 3 Create Video Version of Your Podcast Make a video version of your audio podcast Share your podcast video on another platform Include branding logo & title