The purpose of this is to employ accounting principles and relevant business practices to evaluate a company's performance and financial position through a comparison to industry data.

I choose Nike and Adidas as the two competing publicly traded companies

For the pair of companies I selected, you will need to use each

company's stock symbol to locate the liquidity, solvency, and profitability

ratios on the MSN Money website. As part of your research, you will need to

identify each company's stock symbol for the American market.

Review the competing companies' ratios provided at the MSN Money

websitehttps://www.msn.com/en-us/moneywww.msn.com. Navigate to My

Watchlist and enter the name of the company in the Quote Search. Identify and

select the correct stock symbol.

Under the "Analysis" heading, use the Growth,

Profitability, Price Ratios, Financial Health, Trading Statistics, and

Management Effectiveness information to complete a word comparison addressing

the following:

1.Evaluate each company's liquidity

relative to its competitor using at least three ratios

2.Evaluate each company's solvency

relative to its competitor using at least two ratios

3.Evaluate each company's profitability

relative to its competitor using at least three ratios