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The purpose of this part of the assignment is to practice applying the concept of margin to decision making. This is also an opportunity to
The purpose of this part of the assignment is to practice applying the concept of margin to decision making. This is also an opportunity to practice creating an excel spreadsheet for your analysis. Scenario: You are the product manager for a new home gym product. Your product suite includes the equipment and an online service for personalized workouts and virtual coaching. You must set a price for each product. You are considering a lowhigh strategy as is used for products such as razors and printers selling the equipment at a low price $ wholesale and selling the monthly service for a premium $month direct to consumer The alternative is the opposite, with a high price for this highquality equipment $ wholesale and a lower price service to encourage trial $month direct to consumer Either way, your costs stay the same:Equipment costs per unit: $ in direct costs, $ allocated indirect costsService costs per month: $ in direct costs, $ allocated indirect costsVolume assumptions are also important:You believe that you can sell a units in a year at the lower equipment price or b units in a year at the higher equipment price. You also predict that you will have a adoption rate of the monthly service with the lowhigh strategy, and an adoption rate of the monthly service with the highlow strategy. Either way, you have industry data specific to subscription services that shows that the average customer lifespan how long a customer stays with a company is months.At
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