The purpose of this question is for you to critically reflect on the product life cycle and how it relates to a business development plan.

This question requires you to apply everything you have learnt about the product life cycle and business development plan. Your writing should be clear and logically structured, and should demonstrate an understanding of how to compile a business development plan and evaluate product and market growth using the product life cycle. Consider the following scenario and answer the questions that follow.

Scenario:

Zimbabwe has been suffering from blackouts, as electricity providers are unable to provide the country with the energy resources it needs to sustain a thriving economy. A lack of energy can be disastrous for organisations in the country, as electricity is used to power infrastructure. Elon Musk, the owner of Tesla, has noticed that Zimbabwe is in need of an alternative energy resource. He plans to launch the Tesla Powerwall- a type of solar-powered battery- in Zimbabwe so that organisations in the country can power their infrastructure using a more reliable energy source.

Elon Musk asks you analyse the product life cycles of Tesla Powerwalls and Zimbabwe's electricity in order to take advantage of this opportunity. He also asks you to compile a business development plan to ensure the success of this opportunity.

Response 1

Critically evaluate at which stage Zimbabwe's electricity and Tesla's Powerwalls are in their respective product life cycles, and analyse how this information could be used by Tesla as an opportunity to develop their Powerwalls. Ensure that you substantiate your answer.

Your response should not exceed one hundred words.

Response 2

Compile a simple business development plan for the Tesla Powerwall launch in Zimbabwe. Refer to the Unit 1 notes and Unit 1 interactive infographic for the correct format of a business development plan.

Your response should not exceed three hundred words.