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The PWC Stadium faces a downward sloping demand curve for tickets to soccer games and the stadium has a fixed number of seats available. Assume

The PWC Stadium faces a downward sloping demand curve for tickets to soccer games and the stadium has a fixed number of seats available. Assume the marginal cost of filling a seat is zero. Why Might PWC Stadium decide not to sell out every soccer game even though the marginal cost of selling additional seats is virtually zero? Discuss and illustrate graphically.

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