The qualitative analysis deals with the product, the market for the product, the competition, the direction of the company, etc...

The quantitative side of the project deals with financial ratios, cash flow, earnings, etc... As part of the quantitative analysis the student should choose a minimum of four financial ratios and compare them to the companies key competitor, or the industry average. You may use net profit margin (net income/revenue), ROA, ROE, Debt/Equity. If you prefer, you may choose other ratios or numbers for comparison purposes.

There is an abundance of information available online. You can use cnnmoney.com, (enter a stock symbol, then click on financials), yahoo finance (enter a stock symbol, then click on financials), CNBC.com (enter a stock symbol, then click financials), aol finance , or another source of your choice. Searching for the relevant information is part of the learning process.

The instructor will look for accuracy and logic in both the qualitative and the quantitative parts of the paper.

Not in handwriting please