The quality of service delivery is increasingly critical for the service industries. The servicescape/sportscape can help to create a memorable and highly positive experience for consumers. In a hypothetical scenario, the Mullaloo SLSC will host next year's Australian Surf Life Saving Championships and the Australian Baseball League's Perth Heat will host the next All-Star Game.

Question 1: Choose one of these events and explain in detail how you will incorporate elements of the sportscape to enhance the experience of people attending your event? Be sure to explain exactly how you will use the factors in this service environment to benefit the host organisation.

Question 2: The servuction model illustrates factors that influence the service experience, including those that are visible and invisible to the consumer. Briefly discuss how you would use 'people' (one of the additional 3Ps of Services Marketing) to improve the visible components of this model so that customers have a positive experience at your chosen event.