The quantity purchased by household per year is _____.

Video streaming service Netflix is expanding rapidly around the globe. It is currently available in 50 countries with the goal of expanding to other countries by the end of 2016. The next countries to get Netflix are Italy, Spain, and Portugal. Similar to Netflix's other European offerings, service will be offered at a price of 8.97 per month which converts to US $10.06 during the time of expansion. Calculate the annual market sale potential for Spain in euros and in US dollars. There are 18,736,700 television households in Spain, with 65% having high- speed Internet. Assume 55% of the households are willing and able to purchase the service and would purchase one subscription at an average price of 8.97 per month ($10.06). the t The number of households in the market can be estimated as 6,698,370