Question
The Quarantine Company has two divisions, ECQ and MECQ.Production manufactures pants, which it sells to both the Marketing Division and to the outside market under
The Quarantine Company has two divisions, ECQ and MECQ.Production manufactures pants, which it sells to both the Marketing Division and to the outside market under a different brand name.Marketing operates numerous pants stores, and it sells both Quarantine pants and other brands.The following facts also pertain to Quarantine:
- Sales price to retailers if sold by Production: P380 per pair
- Variable Cost to produce: P190 per pair
- Fixed Costs: P2,000,000 per month
- Production is operating far below its capacity.
- Sales price to customers if sold by Marketing: P500 per pair
- Variable marketing costs: 5% of sales price
Marketing has decided to reduce the sales price of Quarantine pants.The company's variable manufacturing and marketing costs are differential to this decision, whereas fixed manufacturing and marketing costs are not.
What is the minimum price that can be charged for the pants and still cover differential manufacturing and marketing costs?
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