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please Draw a poster for question 1 and label them clearly

Please draw perceptual/positioning map for question 4 which clearly shows how your sustainable clothing brand will be positioned in the target market against other sustainable clothing brands

1.) (15 marks) Building on what you have learned in , you are going to develop your own sustainable clothing brand[1] that will target a particular segment of the market for sustainable clothing. This means that you will need to think of who your target consumer is. In this part of the assignment we are going to focus on the personality of a brand, i.e., the brand persona[2]. When we are developing our brand's personality we base it on the description of an idealized or typical consumer in our target market. To help you get started in developing a clearer image of your brand and its personality, begin by filling in the blanks for the below statements. Once you have done this, write a one-paragraph description of your brand's personality/ brand persona. Then, construct a small poster that illustrates your brand's personality/brand persona and incorporates key points of your paragraph. Insert your paragraph and poster in this section of the assignment, labeling them clearly and carefully.

Ans: the name of my brand persona is Maia.

The gender of my brand persona is feminine.

My brand persona is a member of the Millennial generation and is 24 years old.

My brand identity has a Bachelor's Degree as the most advanced degree.

Teacher is the current job title of my brand persona.

The ideal job of my brand character is school administrator.

The marital status of my brand persona is single.

My brand character doesn't have any kids.

When making purchases, my brand persona is sensitive to price adjustments.

My brand persona places a great importance on environmental sustainability and aspires to make it a vocation.

Reading and cycling are the passions of my brand character.

My brand persona is a young professional that appreciates sustainability and wants it to be a part of her work. She is ambitious, ecologically conscientious, and career-focused. She is a teacher who is pursuing administrative training in schools. She is a Millennial who is 24 years old and has a bachelor's degree. When purchasing purchases, Maia is sensitive to price variations and enjoys cycling and reading.

2.) (10 marks) Now you know the personality of your brand a bit better. In one paragraph, describe your sustainable clothing brand and how it is different than other brands of sustainable clothing. The idea here is to show how you have differentiated your brand from existing brands.

Ans: Maia's Closet, a one-stop store for ethical fashion, is my line of eco-friendly clothes. Our goal is to provide high-quality, environmentally friendly clothing that is fashionable, cozy, and reasonably priced. Our goods are created with sustainability in mind, and we work to increase everyone's access to sustainable fashion. Our strategy for sustainability blends conventional production methods with contemporary materials and technology to produce timeless, ethical clothing. We are dedicated to producing apparel that is accessible to everyone, trendy, and reasonable. We are committed to making sustainable clothing that is both stylish and accessible since we don't think that fashion should have to sacrifice the environment. We stand out from other sustainable clothing companies because we employ cutting-edge tools and supplies to make fashionable, cozy, and reasonably priced sustainable apparel.

3.) (5 marks) Using what you have developed about your brand so far, type a positioning statement for your sustainable clothing brand. As per our textbook, the statement should follow the form: To (target segment and need), our (brand) is (concept) that (point of difference). This is from pp. 179 -180 in our textbook where the authors discuss the positioning statement and also give nice examples for Gatorade and 7-Up both of which were discussed in our Teams sessions and the course reading assignments. Note that the goal is for your positioning statement to be only a maximum of one sentence.

Ans: To environmentally concerned, ambitious and career-focused young professionals, Maia's Closet provides a one-stop-shop for sustainable attire that is fashionable, comfortable, and cheap.

draw perceptual/positioning map for this question

4.) (10 marks) Now that you have your positioning statement, use it to construct a perceptual/positioning map which clearly shows how your sustainable clothing brand will be positioned in the target market against other sustainable clothing brands. One of your axis should be price but the other axis can be any attribute that you feel can be easily measured and is relevant. Note that the importance of a brand in the market is based on its relative market share. A brand's relative market share can be illustrated by the size of its circle. In particular, the larger the share of the market controlled by a brand, the larger its circle in your positioning map. You will need to clearly label each brand's circle. As your brand does not exist yet, you should represent its position by a clearly labelled dot. Pp. 184 - 186 of your textbook shows positioning maps for their examples of different ways to do this for Gatorade. Please note there are differences in what I am expecting in your perceptual/positioning map, and what your textbook is showing. As your positioning maps will reflect my above instructions, they will not look exactly like what is shown in your textbook's examples