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the question is based on this article: Collis, David J., and Tonia Junker. Digitalization at Siemens. Harvard Business School Case 717-428, February 2017. (Revised August
the question is based on this article:
Collis, David J., and Tonia Junker. "Digitalization at Siemens." Harvard Business School Case 717-428, February 2017. (Revised August 2018.)
What is the push-and-pull approach is here?
For its new analytics platform, Siemens had opted for a push and pull approach to involve business units in its creation, rather than conceptualizing the platform centrally and imposing it on the business units afterward.
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