The question is: The FOCUS company was?

362 Chapter 9 Metric-Analysis of Financial Statements NIKE Profitabi assets. Stock a company's whether the Shutterstock.com Nike Connection Rose Carson/ provide usefu Method just do it." These three words identify one of the most 1990, you would have paid $5 per share. Recently, Nike's stock Financial stat recognizable brands in the world, Nike (NKE). While this sold for over $85 per share. Unfortunately, you can't invest us- chapter, we fo phrase inspires athletes to "compete and achieve their poten- ing hindsight. 1. Global an tial," it also defines the company. How then should you select companies in which to percentage Nike began in 1964 as a partnership between University invest? Like any significant purchase, you should do some 2. Compone of Oregon track coach Bill Bowerman and one of his former research to guide your investment decision. If you were buy- for compo student-athletes, Phil Knight. The two began by selling shoes ing a car, for example, you might go to Consumer Reports or Financial st imported from Japan out of the back of Knight's car to athletes Car and Driver magazine to obtain reviews, ratings, prices, and when resu at track and field events. As sales grew, the company opened specifications, options, and fuel economy across a number of retail outlets and began to develop its own shoes. In 1971, vehicles. In deciding whether to invest in a company, you can the company, originally named Blue Ribbon Sports, commis- use financial analysis to gain insight into a company's past Global sioned a graphic design student at Portland State University performance and future prospects. This chapter describes to develop the Nike Swoosh logo for a fee of $35. In 1978, the and illustrates metrics and analyses to assist you in making Users analyze company changed its name to Nike, and in 1980, it sold its first investment decisions such as whether or not to invest in Three such meth shares of stock to the public. Nike's stock. 1. Horizontal a Nike would have been a great company in which to have 2. Vertical anal invested. If you had invested in Nike's common stock back in Source: http://www.nikebiz.com/. 3. Common-siz