The questions are as follows: 1.1 Ian is a junior research scientist and he accidently created a new form of water-resistant breathable fabric. Ian did not grasp the significance of his discovery, so his sample and the details of his experiment are sitting in his organisations archives. Which of the following best describes the situation outlined above? A Ian has created explicit knowledge B Ian has created information C Ian has created new data D Ian has created tacit knowledge (1 mark)

1.2 Which of the following sources of information are most likely to be used in a decision support system? 1. Information with a long time frame 2. External and internal information 3. Information with a short time frame 4. Detailed information 5. Both qualitative and quantitative information A 1 & 4 B 2 & 5 C 3 & 4 D 4 & 5 (1 mark)

1.3 Which of the following is least likely to result from the use of big data analytics. A Better understanding of customer behaviour B Faster processing of high volume transactions C More closely targeted marketing messages D More effective decision making in relation to inventories and pricing (1 mark)