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The questions below are related to Fair & Lovely case study. 1.Is it ethical to exploit cultural norms and values to promote a product? 2.Is

The questions below are related to "Fair & Lovely" case study.

1.Is it ethical to exploit cultural norms and values to promote a product?

2.Is the advertising of Fair & Lovely demeaning to women, or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?

Please add citations at the end of your discussion.

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