The questions below are related to the Product Life Cycle (PLC). Fill in the blanks. There are four different answers. Using the same answer twice as a test taking strategy will result in zero points for all the questions with the same answer. 1. In the stage of the PLC, sales peak and are mostly the result of repeat purchasing. 2. Marketers are most likely to have excess capacity during the stage of the PLC. 3. Competitors are especially likely market to enter the market in the stage of the PLC. 4. Marketers are likely to focus on educating consumers and using publicity to build awareness during the stage of the PLC.

The questions below are related to the Product Life Cycle (PLC). Fill in the blanks. There are four different answers. Using the same answer twice as a test taking strategy will result in zero points for all the questions with the same answer. 1. In the stage of the PLC, sales peak and are mostly the result of repeat purchasing. 2. Marketers are most likely to have excess capacity during the stage of the PLC. 3. Competitors are especially likely market to enter the market in the stage of the PLC. 4. Marketers are likely to focus on educating consumers and using publicity to build awareness during the stage of the PLC