The rank-and-file employees at Acme Manufacturing have group-term life insurance equal to their salary, a basic health care plan, and a profit-sharing plan that, over the past 5 years, either has not been funded or has had small employer contributions. Rank-and-file employees resent the fact that the owner and key employees have better benefits.

How would you communicate the value of their benefits to the rank-and-file employees at Acme?