• The rapid growth of sales promotions in consumer markets is most likely the result of all of the following factors EXCEPT ________. A) consumers and large retailers becoming more deal orientedA.Page Ref: 477-478
• B.B) product managers facing pressure to increase current sales
• C.C) competing brands attempting to differentiate from each other
• D.D) consumers using the Internet to search for deals and save money
• E.E) advertising efficiency on the decline because of rising costs and media clutter