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The realization of a Customer Relationship Management (CRM) strategy depends on a number of strategic capabilities. Using the example of Lazada Malaysia (an international e-commerce
- The realization of a Customer Relationship Management (CRM) strategy depends on a number of strategic capabilities.
- Using the example of Lazada Malaysia (an international e-commerce company), explain the FOUR (4) main strategic capabilities required for the company to deliver an effective CRM plan.
- Suggest and justify the value discipline that is suitable for Lazada to deliver its value proposition in building relationships with its customers. Write down within 800 words.
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Lazada Malaysia as an international ecommerce company requires several strategic capabilities to implement an effective Customer Relationship Management CRM strategy These capabilities are essential f...
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
