"The reduction in the value of the peso not only makes the earnings of Pepsi's Mexican operations valuable in dollar terms, but it also makes the company's product competitive by reducing local demand if PepsiCo is forced to raise prices." ("Dollar to Play 31 Central Role in Prot Data," by l'vchael Gonzalez, Tire: Wail Simeffaumm; pl 1?, 1995, P. (31.) a. more; more lo. more; less c. less; more cl. less; less