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The Regal Cycle Company manufactures three types of bicycles a dirt bike, a mountain bike, and a road bike. Data on sales and expenses for
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a road bike. Data on sales and expenses for the past quarter follow:
Total Dirt Bikes Mountain Bikes Road Bikes
Revenues $ $ $ $
Variable expenses
Contribution margin
Fixed expenses:
Advertising, traceable
Depreciation of special equipment
Salaries of product line managers
Allocated common fixed expenses
Total fixed expenses
Operating income loss $ $ $ $
Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the road bikes and wants a recommendation as to whether the line should be discontinued. The special equipment used to produce road bikes has no resale value and does not wear out.
Required:
What is the financial advantage disadvantage per quarter of discontinuing the road bikes?
Should the production and sale of road bikes be discontinued?
Prepare a properly formatted segmented income statement that would be more useful to management in assessing the longrun profitability of the various product lines.
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