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The Regal Cycle Company manufactures three types of bicycles a dirt bike, a mountain bike, and a road bike. Data on sales and expenses for

The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a road bike. Data on sales and expenses for the past quarter follow:
Total Dirt Bikes Mountain Bikes Road Bikes
Revenues $ 390,000 $ 117,000 $ 195,000 $ 78,000
Variable expenses 147,00036,00069,00042,000
Contribution margin 243,00081,000126,00036,000
Fixed expenses:
Advertising, traceable 35,40011,80015,8007,800
Depreciation of special equipment 28,4007,80010,8009,800
Salaries of product line managers 42,20013,80014,80013,600
Allocated common fixed expenses*78,00023,40039,00015,600
Total fixed expenses 184,00056,80080,40046,800
Operating income (loss) $ 59,000 $ 24,200 $ 45,600 $ (10,800)
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the road bikes and wants a recommendation as to whether the line should be discontinued. The special equipment used to produce road bikes has no resale value and does not wear out.
Required:
What is the financial advantage (disadvantage) per quarter of discontinuing the road bikes?
Should the production and sale of road bikes be discontinued?
Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.

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