Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |
---|---|---|---|---|
Sales | $ 921,000 | $ 268,000 | $ 402,000 | $ 251,000 |
Variable manufacturing and selling expenses | 469,000 | 112,000 | 203,000 | 154,000 |
Contribution margin | 452,000 | 156,000 | 199,000 | 97,000 |
Fixed expenses: | ||||
Advertising, traceable | 69,800 | 8,600 | 40,500 | 20,700 |
Depreciation of special equipment | 43,700 | 20,100 | 7,900 | 15,700 |
Salaries of product-line managers | 114,100 | 40,300 | 38,100 | 35,700 |
Allocated common fixed expenses* | 184,200 | 53,600 | 80,400 | 50,200 |
Total fixed expenses | 411,800 | 122,600 | 166,900 | 122,300 |
Net operating income (loss) | $ 40,200 | $ 33,400 | $ 32,100 | $ (25,300) |
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
Should the production and sale of racing bikes be discontinued?
Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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