Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 920,000 | $ | 267,000 | $ | 401,000 | $ | 252,000 | ||||
Variable manufacturing and selling expenses | 482,000 | 113,000 | 210,000 | 159,000 | ||||||||
Contribution margin | 438,000 | 154,000 | 191,000 | 93,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,700 | 8,600 | 40,400 | 20,700 | ||||||||
Depreciation of special equipment | 43,200 | 20,400 | 7,200 | 15,600 | ||||||||
Salaries of product-line managers | 114,000 | 40,100 | 38,200 | 35,700 | ||||||||
Allocated common fixed expenses* | 184,000 | 53,400 | 80,200 | 50,400 | ||||||||
Total fixed expenses | 410,900 | 122,500 | 166,000 | 122,400 | ||||||||
Net operating income (loss) | $ | 27,100 | $ | 31,500 | $ | 25,000 | $ | (29,400) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes?
2. Should the production and sale of racing bikes be discontinued?
3. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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