Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 929,000 | $ | 265,000 | $ | 405,000 | $ | 259,000 | ||||
Variable manufacturing and selling expenses | 461,000 | 110,000 | 192,000 | 159,000 | ||||||||
Contribution margin | 468,000 | 155,000 | 213,000 | 100,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 70,100 | 9,000 | 40,600 | 20,500 | ||||||||
Depreciation of special equipment | 44,200 | 20,900 | 7,800 | 15,500 | ||||||||
Salaries of product-line managers | 114,000 | 40,200 | 38,600 | 35,200 | ||||||||
Allocated common fixed expenses* | 185,800 | 53,000 | 81,000 | 51,800 | ||||||||
Total fixed expenses | 414,100 | 123,100 | 168,000 | 123,000 | ||||||||
Net operating income (loss) | $ | 53,900 | $ | 31,900 | $ | 45,000 | $ | (23,000) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
a. What is the financial advantage (disadvantage) per quarter of discontinuing the Racing Bikes?
b. Should the production and sale of racing bikes be discontinued?
c. Prepare a properly formatted segmented income statement that would be more useful to management in assessing the long-run profitability of the various product lines.
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