Question
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the
The Regal Cycle Company manufactures three types of bicyclesa dirt bike, a mountain bike, and a racing bike. Data on sales and expenses for the past quarter follow:
Total | Dirt Bikes | Mountain Bikes | Racing Bikes | |||||||||
Sales | $ | 930,000 | $ | 269,000 | $ | 404,000 | $ | 257,000 | ||||
Variable manufacturing and selling expenses | 465,000 | 113,000 | 197,000 | 155,000 | ||||||||
Contribution margin | 465,000 | 156,000 | 207,000 | 102,000 | ||||||||
Fixed expenses: | ||||||||||||
Advertising, traceable | 69,900 | 8,700 | 40,700 | 20,500 | ||||||||
Depreciation of special equipment | 43,400 | 20,600 | 7,500 | 15,300 | ||||||||
Salaries of product-line managers | 114,700 | 40,400 | 38,200 | 36,100 | ||||||||
Allocated common fixed expenses* | 186,000 | 53,800 | 80,800 | 51,400 | ||||||||
Total fixed expenses | 414,000 | 123,500 | 167,200 | 123,300 | ||||||||
Net operating income (loss) | $ | 51,000 | $ | 32,500 | $ | 39,800 | $ | (21,300) | ||||
*Allocated on the basis of sales dollars.
Management is concerned about the continued losses shown by the racing bikes and wants a recommendation as to whether or not the line should be discontinued. The special equipment used to produce racing bikes has no resale value and does not wear out.
Required:
1. What is the financial advantage (disadvantage) per quarter of discontinuing the racing bikes?
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